Lance Woodbury

DTN Farm Business Adviser
Lance Woodbury

Lance Woodbury is an adviser to family-owned and closely held businesses, including farm businesses. He helps them plan for the future and implement ownership or management strategies that improve their effectiveness.

He also has an interest in his family's ranch near Garden City, in western Kansas.

From 1996 to 2009, Lance led the family-business-consulting efforts of the regional accounting firm Kennedy and Coe. He also managed several offices, led the firm's largest practice group, and served on the firm's management board and its human resource committee.

Lance earned his MBA from Purdue University, his MS in Conflict Analysis and Resolution from George Mason University, and a BA in History and Government from Sterling College. He is a graduate of the Kansas Agriculture and Rural Leadership program and holds a Certificate in Family Business Advising. Lance is a member of the Association for Conflict Resolution and is a Fellow of the Family Firm Institute.

Recent Blogs by Author

More From This Author

  • (Agdekon Media Visuals, Getty Images)

    Family Business Matters

    Most farm and ranch owners want to pass on their legacy but avoid the conversation. Unspoken fears about leadership, retirement finances and personal identity can quietly kill succession plans.

  • Friends are the people with whom you can share your hopes and concerns about succession. (Dejan_Dundjerski, Getty Images)

    Family Business Matters

    Strong friendships provide crucial emotional support, accountability and shared wisdom that can help senior generations navigate difficult leadership transitions.

  • Resiliency requires withholding phrases like, "We've always done it this way" and instead focusing on different ideas and approaches that may help you thrive in the future, according to Lance Woodbury. (Illustration by Artur, Getty Images)

    Family Business Matters

    Family farms and ranches face substantial risks. Building resilience requires valuing family bonds over business preservation, exploring all options openly, reframing difficulties positively and maintaining realistic optimism while...

  • (Artur, Getty Images)

    Family Business Matters

    Family farms face substantial risks. Building resilience requires valuing family bonds over business preservation, exploring all options openly, reframing difficulties positively and maintaining realistic optimism while confronting harsh...