Ag Policy Blog
Vilsack Sparks a Conversation About Rural America
Throughout his tenure Agriculture Secretary Tom Vilsack has talked about the opportunities in rural America, especially in industries such renewable energy and the bioeconomy. Still, he had to add the element of questioning rural America's political relevance to actually spark a national conversation over the past month.
Vilsack has been alternately clarifying and building on comments he made last month at a speech in Washington in which he pointed to infighting and division within agriculture and rural America as hurting the ability to work on national initiatives for farmers and rural residents.
"I think we got people's attention," Vilsack said Tuesday in a phone interview. "That's what it was designed to do. There's a difference between the relevance of rural America to the rest of the country and the political relevance of rural America."
Editorial writers have reacted to Vilsack's comments by reluctantly acknowledging a kernel of truth. "Well, that's what I wanted to do was generate an awareness among people," he said.
Rural America has never been more relevant in terms of providing food, water and energy to the rest of the country. Yet, Vilsack was also in the middle of pushing for a five-year farm bill that was not completed. The lack of movement on a farm bill essentially validated Vilsack's message.
"Its political relevance is underscored by the fact the House leadership felt they could, without any repercussions, pull the plug on the work of the House and Senate Agriculture Committees."
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Vilsack said it is a wake-up call to people in rural America to do a better job highlighting the roles rural America plays for the country as a whole.
"I think we have got work to do, but before you can do the work you have got to get people's attention," Vilsack said. "Unfortunately, in this day and age you can't just get attention by stating facts. You have to be dramatic about it."
Currently, rural America finds itself facing frequent criticism about the environment, food safety or farm programs. "Frankly, it's a more negative message than rural America deserves. There is a lot of good stuff going on in rural America and we need to figure out to make sure the rest of the country knows about it."
Opportunities in rural America aren't aggressively marketed, particularly to young people. Moreover, farm groups should be finding more avenues to reach out to people in cities
In focusing on administration policies, farm groups should be more interested in positions within the administration such as Treasury Secretary because of issues such as bioenergy tax credits. Another position that draws great interest is the EPA administrator, though Vilsack said farmers and agricultural groups tend to focus only on the negative aspects or perceptions of EPA.
"The reason why they are concerned is they think EPA is the enemy and the EPA wants to shut them down," Vilsack said. "In reality, what EPA is doing is recognizing the complexity of agriculture. We like to talk about family farms and we clearly have family farms, but those family farms are also serious business enterprises --- extensive business enterprises.
"To a certain extent, the EPA's involvement is an acknowledgment of the complexity of some large-scale agricultural activities. So it sort of reinforces the fact that, yes, this is a big business. This is an important business. This is a business that's complex and instead of being fearful, they need to be engaged. They need to be educating that new administrator as they did with Lisa Jackson.
"I think it's just a completely different conversation from what we've been having and to me it's a more constructive conversation and one that maybe makes it easier to convince the Speaker of the House that you can't just blow off a five-year bill," Vilsack said.
Vilsack will speak early next week to the American Farm Bureau Federation convention in Nashville where he said he will discuss similar themes about bringing rural America together.
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