• Cole Frey, his wife, Caroline, and Cole's father, Matt Frey, all benefited from the Louisiana State University AgCenter Master Cattleman Program. (Becky Mills)

    Cattle Program Teach Important Lessons

    Cattlemen learn how to improve their herds by enrolling in program.

  • U.S. beef exports continue to be strong even though they are down from record highs in 2022. (U.S. Meat Export Federation)

    Strong U.S. Beef Exports Face Headwinds

    Industry faces headwinds in 2024 that could slow demand.

  • Ross Havens, marketing coordinator for Nichols Farms, provides customers with a host of information on each bull to help them make the right choice. (Jennifer Carrico)

    Gather Information Before Purchasing a Bull

    Identifying bull-purchasing parameters can be challenging. Be sure to have the right information in hand before deciding.

  • (Jennifer Carrico)

    Risk Management Tool May Cause Cattle Market Price Fluctuations

    Recent price fluctuations raise questions about whether Livestock Risk Protection plays a role.

  • David Crow (left) and son, Matt, added paddocks and barbed wire to make their grazing program fit the operation. (Courtesy of NCBA)

    Commonsense Grazing System Banks Grass

    Commonsense system plus smart brush control benefits cattle and wildlife.

  • When talking about the beef business, Tucker Brown leans on what he learned in ranch-management programs and real life. (AG Gear, Courtesy of Tucker Brown)

    Texas Rancher Shares Beef's Story With Millions

    Humor and education help this Texas rancher share beef's story with millions.

  • Florida's Matt Pearce says early weaning first-calf heifers helps him put more money per calf in his pocket come sale time. (Becky Mills)

    Everything Depends on Timing When Early Weaning

    Consider feed, health supplies and calf care under this production system.