An Urban's Rural View
New Fronts in the Battle Over Labeling Food With Genetically Engineered Ingredients
The campaign to label foods with genetically engineered ingredients, which flopped in California, is now trying its luck in two other states.
In New Mexico, a bill before the senate would require the labeling of any food or animal feed containing more than 1% of transgenic material by weight.
In Washington, the campaigners collected 340,000 signatures for a measure similar to the one that was voted down in California. If the Washington legislature doesn't pass it, the initiative will be on the ballot next November.
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It will be interesting to see how the biotech-seed and food industries respond. In California they financed a television-ad campaign that helped defeat the initiative. Are they prepared to do hand-to-hand combat over similar proposals as they pop up in state after state?
That may not be the smartest strategy. The companies are at a disadvantage in the public-relations war. It's hard to believe they can keep prevailing at the ballot box against the eminently plausible proposition that people have a right to know what's in their food.
At some point industry is likely to start losing and end up facing differing labeling requirements in different states. Rather than take that risk, why not embrace labeling, negotiate a nationally accepted standard for it -- and use all that television-ad money to make the case that transgenic ingredients are safe?
The companies fear labeling will make people think there's something wrong with biotech food and shy away from it. That's certainly a danger, but industry may be overestimating its seriousness. People buy wine labeled "contains sulfites" without giving it a lot of thought.
To include biotech-ingredient information on a label needn't imply that there's a safety concern, especially if it's done right. Food labels contain information about a variety of ingredients that aren't, assuming they're consumed in reasonable quantities, dangerous.
I don't think people should care whether their food contains genetically engineered ingredients. But some do, and denying them information leaves them no choice but to buy expensive organic food.
Industry would be better off getting ahead of the curve and ensuring that when labeling comes, it comes in a fashion that minimizes the risk of mistaken fears leading consumers to take unnecessary precautions when buying food.
Urban Lehner can be reached at urbanity@hotmail.com
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