Equipment Roundup: AEM Reports Higher Tractor Sales; New CNH Industrial CEO; AGCO's Women Make Award Winner

Dan Miller
By  Dan Miller , Progressive Farmer Senior Editor
Gerrit Marx has been named the incoming CEO at CNH Industrial. (Photo courtesy of Iveco Group)

In this Equipment Roundup, DTN/Progressive Farmer looks at the latest Association of Equipment Manufacturers report on tractor sales, the new CEO of CNH Industrial and AGCO's recent winner of the 2024 Women MAKE Award.



For the second straight month, unit sales of 100+ horsepower ag tractors increased in the U.S., according to the March 2024 Ag Tractor and Combine sales report compiled monthly by the Association of Equipment Manufacturers (AEM).

According to the report, March sales of 100-PLUS hp tractors rose 3.2% compared to the same month last year. This follows February's increase of 2.8% compared to February 2023.

First quarter 2024 total unit sales of tractors and combines remain well below the 2023 sales activity for the same three-month period. Tractors are down 13.3% January to March 2024, compared to 2023, while combine sales declined 20.4%

"Seeing the continued growth in 100+ hp tractor sales is a welcome sight as 2024 progresses, despite the softness in other tractor sizes," says AEM Senior Vice President Curt Blades.

Unit sales of 100-plus horsepower tractor sales also grew in Canada in March, rising 2.7% compared to 2023. Four-wheel-drive ag tractor unit sales jumped 27.3% compared to last year and are up 10.8% year-to-date in Canada.


CNH Industrial announces the appointment of Gerrit Marx to the role of CEO, effective July 1, 2024. He succeeds Scott Wine, whose request to leave the company at the end of the current three-year business plan cycle to pursue other interests has been accepted by the board.

Marx rejoins CNH from Iveco Group, where as CEO he has led that company's drive into a new era of connectivity, integrating the latest digital and data technologies with Iveco's product offering. He has also chaired Iveco's powertrain business overseeing its transition to alternative propulsion systems.

CNH Industrial and its one-time commercial vehicle businesses, now organized as IVECO Group, separated in 2022 into two independent companies--CNH Industrial focused on off-road agriculture and construction equipment (Case IH and New Holland ag and construction units). Iveco manufactures highway equipment, such as light, medium and heavy commercial trucks and buses.

During the more than three years of Wine's tenure CNH reported three straight years of record revenues, improved performance of the company's agriculture segment, the turnaround of the construction segment, purchased in 2021 Raven Industries, the precision agriculture technology business, and doubled its R&D expenditures.


AGCO Corporation announces that Kimberly Savageau has been named a 2024 Women MAKE Award recipient. Savageau is a final assembly supervisor with AGCO's PTx electronics manufacturing facility in Fargo, North Dakota.

The awards are presented by the Manufacturing Institute, the workforce development and education affiliate of the National Association of Manufacturers. Savageau started in 2019 as a manufacturing assembler. She now coordinates the final electronics assembly jobs at the plant.

The Women MAKE Awards celebrate women in science, technology, engineering and production careers at all levels who have made outstanding achievements in their companies and communities.

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