Manage Market Transitions - 3

Marketing Strategies in 2014 Are Expected to Differ From Past Years

Farmers need to know how all the pieces of their marketing plan work together to generate their revenue. Above is a snapshot of AgYield, a software platform that integrates crop insurance, cash contracts, futures and options with production costs into a clear picture of a farm's revenue. A free version of the software will be available later this year. (Photo courtesy of AgYield)
Profit margins for 2014 will be much narrower than in recent years if current crop prices hold. Farmers should spend their winter months sketching out a range of scenarios to figure out their plan for making the most of what 2014 offers.

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