Chaos is the score upon which reality is written, or so said American novelist Henry Miller.
Right now, farmers might be more apt to hear some of composer John Williams' more ominous scores, like the opening to Jaws or the "Imperial March" from "Star Wars," as you encounter threatening forces in the economy.
But, let's not forget that sometimes a good score is adventurous or triumphant. Think "Raiders of the Lost Ark" or "Rocky."
These well-known pieces of music don't define the story line. They enhance it; they set the mood. How the main character faces adversity drives the plot.
So, as the main character in your business, you get to write the reality. Do you hear a death march? Or a challenge to rise? Can you change the tune?
One good place to start is by attending DTN Ag Summit. The pandemic forced us to go virtual in 2020, and last year, many of you reached out to tell us you miss the virtual offering. So, we listened. This year's event will be held the mornings of Dec. 12 and 13, and you can attend from wherever you are without having to fly or drive.
This year's theme, "Conquer the Chaos: Strategies to Build Endurance for Your Business," will help you prepare for the year ahead. To register, go to https://www.dtn.com/…
-- CHS Senior Vice President Gary Halvorson on how major agribusinesses are positioning themselves to take advantage of many of today's realities and what you can learn from their choices.
-- Insights from former Sen. Pat Roberts and former Rep. Collin Peterson on what to expect in the next farm bill.
-- Outlooks for the weather and markets by DTN's Lead Analyst Todd Hultman, Ag Meteorologist John Baranick and Livestock Analyst ShayLe Stewart.
Ag Summit's objective is to showcase perspectives farmers can't find anywhere else and foster discussion and connections that help turn insights into actions.
Chaos may be the score, but you get to determine the story. I'm looking forward to seeing you virtually at the DTN Ag Summit and hearing how your story tunes the score.
-- To register for the DTN 2022 Virtual Ag Summit, go to https://www.dtn.com/…
-- Read Katie's business blog at https://about.dtnpf.com/…
-- You may email Katie at email@example.com, or visit @KatieD_DTN on Twitter.
(c) Copyright 2022 DTN, LLC. All rights reserved.