A Fresh Coat of Paint

We'd Like To Mention

Gregg Hillyer
By  Gregg Hillyer , Progressive Farmer Editor-in-Chief
A Fresh Coat of Paint

Throughout our 134-year history, Progressive Farmer has provided industry-best content that's trusted by generations of farmers and ranchers. In every issue, we report on topics and trends crucial to the success of your farming business and enjoyment of living in the country.

Much has changed in agriculture since our first issue rolled off the press, including how we deliver invaluable information and insights to you. Our robust digital platforms (dtnpf.com and subscription-based mydtn.com) provide breaking news alerts and markets and weather analysis that aren't feasible with the production limitations of a monthly magazine.

Print, however, is still the preferred information medium of rural audiences. But, words on paper aren't enough to make a great magazine. It also requires excellent design and photography in order to engage, inspire and entertain readers. That's our goal--and promise to you--with every issue.

We continuously look for ways to make Progressive Farmer better. With this issue, we introduce a design refresh. The process was a total company team effort that began months ago. It was initially spearheaded by Director of Design/Production Donovan Harris. Following his retirement, Art Director Brent Warren and Graphic Designer/Production Assistant Jennifer Richburg continued to move things forward, fine-tuning fonts, templates and myriad other elements.

Throughout multiple meetings and design mock-ups, serving your needs was foremost. The final result you hold in your hands. You'll quickly notice feature articles are less copy heavy, with more entry points to enhance reader engagement. More importantly, the layouts better emphasize our award-winning photography. We've made other design changes to departments, regular columns and the table of contents. Lastly, we tweaked the magazine's nameplate, with the goal to honor our legacy while looking to the future.

While a fresh coat of paint has been applied from cover to cover, the mission of Progressive Farmer remains the same: To provide you with the industry's best content for Your Land. Your Farm. Your Life.


Matt Wilde joins the staff of Progressive Farmer as Crops Editor. He will bolster DTN-PF's award-winning team of Pamela Smith and Emily Unglesbee to provide you with the industry's leading coverage of agronomic practices, technology and regulations, while also reporting on the crop-input industry.

Raised on a diversified grain and livestock farm in north-central Iowa, Matt was most recently the Senior Writer and Assistant Editorial Manager at the Iowa Soybean Association. His work was predominantly featured in the Iowa Soybean Review magazine and the association's website newsroom. His impressive portfolio included stories on crop production and research, trade, ag policy and other topics. Matt has also worked at two Iowa daily newspapers and was a U.S. Navy journalist.

He and his wife, Deena, have two children, Nathan and Katie. Matt enjoys spending time with family and friends, camping, hunting, fishing and riding his motorcycle and snowmobile.

Write Editor In Chief Gregg Hillyer, 2204 Lakeshore Dr., Suite 415, Birmingham, AL 35209, or email



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