Equipment Roundup
Off-Road Machinery Sales Top $900B; JCB, New Holland, Kubota Unveil Material-Handling Innovations
In this equipment roundup, DTN/Progressive Farmer looks at the off-road industry generating more than $900 billion in sales in 2025; JCB, New Holland and Kubota introducing material-handling innovations; and Mahindra and Mitsubishi ending their joint venture.
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REPORT SHOWS OFF-ROAD EQUIPMENT NEARS TRILLION-DOLLAR SALES
The Association of Equipment Manufacturers (AEM) has released a new report, "The Economic Impact of the U.S. Equipment Manufacturing Industry," showing industry sales are approaching $1 trillion.
The report finds that in 2025, the U.S. off-highway equipment manufacturing industry generated $902 billion in total sales activity, supported 421,000 jobs directly tied to manufacturing and supported 2.2 million jobs, overall.
For the first time, average annual pay per industry employee reached six figures -- $105,000.
In 2025, the largest total employment impacts were concentrated in five manufacturing and supply-chain states, including, Texas, Iowa, Wisconsin, Illinois and Ohio.
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JCB INTRODUCES TWO COMPACT MACHINES
JCB is introducing two compact machines -- the 250T compact track loader and the 25Z mini excavator.
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JCB said its 250T, with its single-arm boom, delivers high lift capacity and compact maneuverability on 15.7-inch-wide tracks. Its 74-horsepower engine powers the machine to a rated operating capacity of 2,429 pounds for loading trucks and handling materials.
The 250T features side-door entry and 270-degree visibility from the operator's seat.
The new 25Z mini is a zero-tail swing excavator with excellent maneuverability in confined spaces, JCB said. At 5,621 pounds, the 25Z is capable of being towed behind a half-ton pickup.
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NEW HOLLAND TAKES DESIGN AWARDS
New Holland's reputation for innovative design with practical benefit has been recognized with one of the design industry's most important global prizes -- an iF Design Award. It was given to New Holland's Advanced Hybrid Telehandler prototype.
Several thousand global professionals and businesses enter the award, which is organized by German-based iF International Forum Design, annually, submitting their work for evaluation by an independent panel of experts. The New Holland Hybrid Telehandler caught the judge's eyes for its unique form, function and differentiation over standard machines.
The Hybrid Telehandler prototype blends distinctive lines with a compact design that integrates hybrid propulsion technology, using both electric drive and compressed natural gas as power sources.
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KUBOTA INTRODUCES COMPACT TRACK LOADER
Kubota Tractor Corporation has revealed an all-new SVL110-3 compact track loader.
The SVL110-3 boasts 112.7 gross horsepower, increased torque compared to previous models in the series, and 3,700-pound rated operating capacity. The machine also features 45 GPM of auxiliary flow.
The SVL110-3's unique Auxiliary Performance System (APS) is a software-driven system engineered to reduce machine stalling and downtime when operating high-demand attachments. Unlike traditional anti-stall systems that respond by dropping engine RPM, APS maintains optimal engine RPM while distributing hydraulic power between machine travel and attachment functions.
The SVL110-3 features a one-piece cab design with a high-back seat and a large LCD screen with a real-time gauge display that includes a heat management monitor to track oil and coolant temperatures.
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MAHINDRA, MITSUBISHI END JOINT VENTURE
Mahindra Ag North America (MAgNA) announced that Mahindra and Mitsubishi will end their joint venture, Mitsubishi Mahindra Agriculture, which had been focused on the production of farm equipment.
Both companies will continue to support existing products in the market with parts, warranties and service.
As part of the transition, Mahindra will introduce several new product offerings in the coming months to replace current models previously produced through the joint venture. Utility tractor models spanning 26 to 70 horsepower will be added to the lineup.
Dan Miller can be reached at dan.miller@dtn.com
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